Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R (Paperback) - Common par By (author) Bernd H. Schmitt

November 21, 2018

Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R (Paperback) - Common par By (author) Bernd H. Schmitt

Titre de livre: Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R (Paperback) - Common

Auteur: By (author) Bernd H. Schmitt

Date de sortie: October 27, 2018

Éditeur: SIMON & SCHUSTER

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By (author) Bernd H. Schmitt avec Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R (Paperback) - Common

Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R (Paperback) - Common par By (author) Bernd H. Schmitt a été vendu pour EUR 27,60 chaque copie. Le livre publié par SIMON & SCHUSTER. Inscrivez-vous maintenant pour accéder à des milliers de livres disponibles en téléchargement gratuit. L’inscription était gratuite.

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for...